Everyone sees opportunity differently. Knauf sees opportunity in everyone.

A career at Knauf means uncovering the power of opportunity. We have big growth plans and an ambitious vision of how to evolve the manufacturing and construction industries into sustainable forces for good, as we strive to create a more balanced world.

We believe in empowering everyone, from every walk of life and with every skill set, to explore what opportunity means to them. In this way, we support the positive changes that ultimately result in products and ways of thinking that can make a difference.

Founded in 1932, we are one of the world’s leading manufacturers of construction materials for interior design, building insulation, and design ceilings, producing state-of-the-art drywall systems, plasters, and insulating materials as well as external thermal insulation composite systems.

Knauf Gypsum Co., Ltd., the Korean BU of Knauf Gips headquartered in Germany is a leading construction material company that has been at the forefront of the domestic construction industry since 1998.

Committed to advancing residential culture through continuous R&D and investment, we have achieved significant milestones in the building materials sector.

<Key Responsibilities>

Strategic Planning:

• Develop and implement comprehensive marketing strategies aligned with Korea’s construction market trends and business goals.
• Conduct in-depth analysis of market dynamics, customer needs, and competitor activities to identify growth opportunities.
• Integrate market insights into product strategies and development processes to ensure relevance and competitiveness.

Brand and Product Management:

• Strengthen brand positioning in Korea’s construction sector through innovative and impactful campaigns.
• Effectively communicate product value propositions to applicators, dealers, architects, and other key stakeholders.
• Oversee product launches, go-to-market strategies, and portfolio enhancements based on market feedback and performance metrics.

Digital and Traditional Marketing:

• Design and execute integrated marketing campaigns using both digital and traditional channels to engage construction professionals.
• Leverage analytics to measure campaign effectiveness, optimize performance, and refine strategies for maximum ROI.

Public Relations and Communication:

• Lead PR initiatives to enhance brand visibility and reputation within Korea’s construction industry.
• Develop and implement communication strategies tailored to the unique needs of the market and target audience.

Team Leadership and Budget Management:

• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation and collaboration.
• Manage marketing budgets to ensure optimal resource allocation and return on investment.

Business Development Strategy:

• Define and execute overall business development strategies to drive market growth and leadership.
• Analyze market potential for new products and develop entry strategies to capitalize on opportunities.
• Formulate strategies to deter new market entrants and strengthen competitive positioning.
• Develop tools and frameworks for market forecasting to support long-term planning and decision-making.

Process Leadership and Management:

• Oversee strategic review exercises and commercial performance planning.
• Lead the development of business plans, investment requests, and launch files for new products and services.
• Manage new product development processes, including segmentation analysis, positioning, pricing, branding, and promotional strategies.
• Drive the development of new systems, including benchmarking, certification, and maintaining relationships with government bodies.
• Provide technical assistance, including product demonstrations, customer training, and claims resolution support.

<Qualifications/Experiences>

• Bachelor’s degree in marketing, architectural engineering, or a related field. Advanced degrees are a plus.
• Over 15 years of senior marketing and sales experience, preferably in the construction or building materials industry.
• Strong leadership, communication, and project management skills.
• Fluency in both Korean and English is required.
• Proven expertise in brand building, product management, and go-to-market strategies.
• General knowledge of planning, product development, sales management, and managerial accounting.
• Demonstrated expertise in at least one of the following areas: marketing, sales, or technical service, with a working knowledge of the others.
• Proven track record of managing projects and teams, delivering results on time and within budget.
• In-depth understanding of company activities, market dynamics, and traditional sales practices in Korea.